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UX Research & App Design

Emma
Supporting dementia caregivers

A five-week project to design a support app for people over 40 caring for loved ones with dementia, combining mindfulness, education, and community into one accessible, calming experience.

Project typeClient project - NHL Stenden
Timeline5 weeks / 2025
Team3 people - Greta, Lina, Luna
My roleProject Manager, Lead Researcher, Illustrator
Tools
FigmaSurveysDiary StudyUsability Testing

Who caregivers
actually are

Caregivers of people with dementia face a specific and underserved problem: they're so focused on the person they're caring for that their own mental health is neglected. High stress, lack of structured guidance, and social isolation are the norm - not the exception.

When we looked at the market, nothing existed that helped caregivers take care of themselves while taking care of their loved ones. That gap was the brief.

The brief
and my role

The five-week NHL Stenden brief asked us to develop a concept, visual design, and interactive prototype. I led research and project management while working alongside two UI/UX designers, with responsibility for the illustration work throughout.

The project ultimately came close to winning the award for best idea - a result of the depth of the empathise phase and how directly the research shaped our design decisions.

Research approach

Methods map

Qualitative / generative
Secondary / desk research
Synthesis / framework
Evaluative / testing
Discover - understanding users
Surveys Interviews Diary study - 7 days
Define - synthesising insights
Desk research Benchmarking
Deliver - testing and refining
Usability testing Iterative testing rounds

Survey

Challenges in caregiving

Mobility / physical40.9%
Emotional outbursts27.3%
Other18.2%
Managing confusion13.6%

Survey

Social isolation frequency

Frequently30%
Always25%
Occasionally20%
Rarely15%
Never10%

Survey

Age distribution of caregivers

40-5060%
51-6025%
61-6515%

Research synthesis

Persona - Emma Johnson

Emma Johnson

Administrative Assistant (part-time)

Age 52
Location Suburban area
Family Married, two adult children
Caring for Her 78-year-old mother, mid-stage dementia
Tech proficiency Moderate - uses apps for work and social media, prefers simple intuitive tools

"I love my mom and want to do everything I can for her, but sometimes it feels overwhelming. I wish there were more hours in the day and someone to tell me I'm not alone in this."

Goals
  • Ensure her mother feels safe, cared for, and as independent as possible
  • Reduce her own stress without compromising care quality
  • Learn practical ways to handle behavioral challenges
  • Feel connected to other caregivers who understand her experience
Challenges
  • Juggling caregiving, work, and personal responsibilities leaves little time for self-care
  • Frequently feels guilt, anxiety, and grief
  • Often unprepared for sudden behavioral changes
  • Struggles to align schedules with family members or healthcare providers
Pains

Practical

  • Time-consuming tasks
  • Unpredictable challenges
  • Coordination difficulties

Emotional

  • Stress and anxiety
  • Guilt
  • Isolation
Gains

Practical

  • Simplified caregiving
  • Better coordination
  • Independence for her mother

Emotional

  • Stress relief
  • Connection and support
  • Confidence

Seven days
in their life

We ran surveys, interviews, and a seven-day diary study to understand caregivers' daily challenges, emotional strain, and coping strategies. Desk research and benchmarking highlighted usability patterns and effective content delivery for this age group.

Findings showed caregivers needed structured guidance, concise information, and calming design. Early testing confirmed key issues, guiding iterative improvements. This research also shaped navigation, colour palette, and layout choices.

What research
told us to build

The primary age group was 40-60, with 60% in the 40-50 bracket. The most common challenges were mobility and physical assistance (40.9%), emotional outbursts (27.3%), and managing confusion (13.6%). Social isolation was frequent or always present for 55% of respondents.

Caregivers were time-poor and cognitively loaded - content had to be digestible, not comprehensive. These findings directly shaped every design decision that followed.

Three tabs,
three needs

The app was structured around three core features: Education (concise, digestible guidance on dementia symptoms and caregiving strategies), Mindfulness (short structured sessions with animations and guided breathing), and Community (peer connection, shared experiences, group support).

Every feature was designed to be completable in under ten minutes. Caregivers don't have more time than that, and designing for their reality meant accepting that constraint rather than fighting it.

My role in this wasn't primarily visual design - that sat with the two UI/UX designers on the team. My contribution was the research that made those decisions defensible: understanding who caregivers are, what exhausts them, what they actually need from a tool like this, and translating that into a brief the design could follow. Every feature decision traces back to something we found in the surveys, interviews, or diary study.

Emma hand
Education screen Mindfulness screen Community screen
Profile screen Chat screen Anxiety screen

Iterating toward
calm

We built interactive Figma prototypes and tested them with caregivers, observing navigation, mindfulness engagement, and content access. Feedback highlighted font readability issues, button placement problems, and unclear instructions.

Animations and visual cues were specifically tested to support focus without adding cognitive load. Each testing round informed refinements until the app felt intuitive and calming rather than another thing to manage.

Where the
project landed

Caregivers responded positively to the calming interface, clear navigation, and practical guidance. The final prototype combined structured educational content, guided mindfulness exercises, and community support into a cohesive and accessible experience.

What worked: connecting research directly to design decisions, the calming visual language, and the community tab addressing isolation. What I'd push further: broader accessibility testing, and motion design that better guides caregivers through sessions.

Reflection

Leading this project showed me that the most important design skill isn't knowing what to add - it's knowing what to leave out. Caregivers needed less, not more. Every time we considered adding a feature, the right question was whether it would increase or decrease the load on someone who was already stretched.

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